Last updated: January 28, 2026

This Privacy Policy explains how Behold Infinity, Inc. ("Behold," "we," "us," or "our") collects, uses, shares, and protects information when you use our services (the "Services"), including when you:

• visit https://www.trybehold.com or any website of ours that links to this Privacy Policy (the "Site");
• download and use the Behold mobile application(s) (the "App"); or
• otherwise interact with us (including via email, marketing, or events).

By using our Services, you confirm that you are at least 13 years old. If you are between 13 and 17, you confirm that you have permission from a parent or legal guardian to use the Services. If you believe we have collected personal information from a child under 13 (or under the minimum age required by applicable law), contact us at welcome@trybehold.com.

The information we collect depends on how you interact with the Services.

1.1 Information you provide to us

a) Account / waitlist information. If you join our waitlist or create an account, we may collect:

• name
• email address
• username and password (if applicable)
• any other information you choose to provide

We use this information for authentication, account management, customer support, and to communicate with you about the Services.

Sign in with Apple. If you use Sign in with Apple, we may receive certain information from Apple (such as your name and email address, including a relay email if you choose that option), subject to Apple's policies and your settings.

b) Communications. If you contact us (e.g., by email), we may collect the content of your message and related contact details.

1.2 Information automatically collected

When you visit or use the Services, we may automatically collect certain information that does not necessarily identify you directly, such as:

• IP address
• device identifiers and device characteristics
• browser type and settings
• operating system
• language preferences
• referring URLs
• approximate location (derived from IP)
• app usage and interaction data (e.g., screens viewed, features used, time spent)
• diagnostic data (e.g., crash logs)

This information is used primarily for security, analytics, debugging, and service improvement.

1.3 Cookies and similar technologies

We may use cookies and similar technologies on the Site for functionality, analytics, and security.

1.4 Payment information (Apple App Store / Google Play)

If the App offers subscriptions or in-app purchases, purchases are typically processed by the platform provider (Apple or Google). We do not collect or store your full payment card details for purchases processed by Apple or Google. Apple/Google may provide us limited information (such as subscription status, product purchased, and renewal/expiration dates) so we can provide access to paid features.

1.5 Sensitive information

We do not intend to collect sensitive personal information (such as government IDs, precise geolocation, or health data) through the Services.

We process information to:

• provide, operate, and maintain the Services
• create and manage accounts
• send service communications (e.g., confirmations, updates, access invitations)
• respond to inquiries and provide customer support
• monitor, prevent, and address fraud, abuse, and security issues
• debug, improve, and develop the Services
• comply with legal obligations and enforce our terms

Marketing communications (if any) will be sent consistent with your choices and applicable law, and you can opt out at any time.

Where required, we rely on one or more of the following legal bases:

• Consent (you can withdraw at any time)
• Performance of a contract (to provide the Services you request)
• Legitimate interests (e.g., improving Services, security, analytics) where not overridden by your rights
• Legal obligations (e.g., compliance, lawful requests)

We do not sell your personal information.

We may share information with:

• Service providers who help us operate the Services (e.g., hosting, analytics, email delivery, customer support tools). They are permitted to process personal information only on our instructions.
• Platform providers (Apple and Google) in connection with App distribution and purchases, subject to their terms and policies.
• Affiliates (if any), under common ownership/control, consistent with this Policy.
• Business transfers in connection with a merger, acquisition, financing, reorganization, or sale of assets.
• Legal and safety reasons if required by law or to protect rights, safety, and security.

The Services may link to third-party websites or services. We are not responsible for third-party privacy practices. Review their policies directly.

We may process and store information in the United States and other countries where we or our service providers operate. Data protection laws may differ from your jurisdiction. Where required, we use appropriate safeguards for international transfers.

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including:

• while you maintain an account, and
• as needed to comply with legal obligations, resolve disputes, and enforce agreements.

When we no longer need the information, we delete or anonymize it, or securely store and isolate it until deletion is feasible (e.g., in backups).

We implement technical and organizational measures designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on where you live, you may have rights such as access, correction, deletion, portability, objection/restriction, and withdrawal of consent (where processing is based on consent).

To exercise your rights, contact welcome@trybehold.com. We may need to verify your identity before responding.

Opting out of marketing. You can opt out of marketing emails at any time via the unsubscribe link or by contacting us. Even if you opt out, we may still send service-related messages.

If you are located in certain U.S. states, you may have additional rights under applicable state privacy laws. To exercise these rights, contact welcome@trybehold.com. We will authenticate requests consistent with applicable law.

We do not knowingly collect personal information from children under 13 in the United States, or under the minimum age required by applicable law elsewhere. If we learn we have collected such information without appropriate consent, we will take steps to delete it. Contact welcome@trybehold.com.

Because there is no consistent industry standard for responding to "Do Not Track" signals, we do not currently respond to them on the Site.

We may update this Policy from time to time. The updated version will be indicated by an updated "Last updated" date and will be effective when posted. If we make material changes, we may provide additional notice consistent with applicable law.

For questions or requests regarding this Policy, contact:

Behold Infinity, Inc.
Email: welcome@trybehold.com
Address: 254 Chapman Rd, Ste 208, Newark, DE 19702, USA